Problem

Ian realised the existing IPC website was out of date. A smart new sales brochure had been commissioned, but the website no longer reflected IPC’s fresh image, essential to the company’s continuing growth and prosperity. Karen Chapple of IRUN Newbury was highly recommended by Ian’s accountant. He contacted her immediately, as it was becoming increasingly difficult to update his existing website. The management and monitoring of content was proving to be a headache too.  Ian felt the time had come for an overhaul. He realised the importance of internet marketing to his company’s success. 

Solution

Understanding both IPC’s target market and user requirements, Karen Chapple recommended a new content managed website. She provided Ian with a full service: from construction and graphic design, to rewriting the body copy. The website reflected the look and feel of the new brochure. Keyword research was carried out as part of the Search Engine Optimisation process. Using the WebBuildPRO system, Ian can ensure the website is always up-to-date. Karen Chapple works with her clients, teaching them and encouraging them to manage their sites, rather than just providing a helpline at the end of a phone. 

Result

The IPC Windows’ website now presents a much more professional image. Because it is user-friendly, visitors are able to navigate around the site quickly and easily. Ian Griffiths is delighted with his new website. It is now a powerful internet marketing tool, as well as reflecting IPC’s new image. He looks forward to its ongoing success.